Content Marketing Manager- Property & Casualty

In this newly created role, you will support marketing and company objectives by driving results through content. Reporting to the Director of Marketing, you will collaborate with various business leaders and stakeholders to build, execute and continuously source new ideas to support Opta’s content strategy for digital and non-digital channels. This is a hybrid position in our Head Office in Markham, ON.  
 

In this role you’ll: 

• Create clear, concise and engaging content ranging from internal communications to external blog articles, eblasts, thought-leadership material, video and infographics, case studies, social marketing, on-page SEO and other projects as necessary.  
• Assist in developing copy for new and enhanced product launches as well as marketing plans to support specific objectives 
• Maintain training material and presentations on products, sales concepts and other marketing opportunities  
• Instill a copywriting center of excellence, reviewing and providing feedback on copy across key marketing deliverables and crafting top-level copy aligned with Opta’s brand voice and messaging guidelines. 
• Ensure written content aligns with strategic goals and organizational culture 
• Conduct research and interviews with thought leaders to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings 
• Provide quality control of materials produced by the organization, ensuring consistency of style and accuracy of grammar 
• Solve editorial issues and process bottlenecks, and proactively identify and anticipate opportunities (for campaigns and projects) where positioning and/or language could be improved 
• Collaborate with SEO consultants to integrate high-volume keywords into web copy with an aim to attract organic traffic 
• Measure success through lead generation and organic traffic growth.

About You and How You Can Excel in this Role

• A storyteller at heart, capable of shifting between a variety of writing styles: creative, technical, and informative 
• Enjoy writing content that engages, excites, and informs 
• A creative wordsmith who enjoys the challenges of finding the right combination of words and phrases to create meaning. 
• An excellent written communicator who can deliver compelling and engaging content. 
• Comfortable interviewing people to get to the bottom of a story. 
• Comfortable in a fast-paced environment that requires attention to detail. 
• A highly-motivated self-starter with strong organizational and time management skills. 

Requirements 

• Degree in Marketing, PR or related discipline 
• A minimum of 3-5 years experience in content marketing  
• An understanding of the Canadian property insurance industry is a must
• Success in providing marketing support to a sales organization 
• Experience creating strong, engaging content  
• Creative and forward thinking 
• Comprehensive understanding of SEO best practices 
• Goal oriented and internally motivated 
• Proven ability to manage projects and juggle a diverse workload while meeting all deadlines. 
• Excellent research, organizational, and time management skills. 
• Strong listening and communication skills. 
• The capacity to work independently and collaboratively. 

Please submit your portfolio as part of the application process