Associate Vice President, Sales

Saskatchewan Blue Cross® (SBC) is a local, not-for-profit organization that puts people and community at the heart of every interaction. We’ve been serving the health insurance needs of Saskatchewan for over 75 years—and we’re just getting started. Every day, our team provides exceptional service to more than 200,000 people and 1,000 employers. The wellbeing of our employees, members, partners, and communities is at the heart of our operations. 

We’re proud to be one of Canada’s Top 100 Brands, as part of the Canadian Association of Blue Cross® Plans, and a leader in corporate social responsibility. Together, Blue Cross companies are the largest carrier of health and dental benefits in Canada, with international links to health benefit providers through the Blue Cross Blue Shield Association and the International Federation of Health Funds.

Our industry is evolving fast, and so are we! We’re improving experiences through investment in our people, technology, services and products. When you join our team, you’re joining an organization where employees are valued, recognized for their contributions and empowered to make us stronger.

Saskatchewan Blue is currently seeking a dynamic leader to join them as Assistant Vice President, Sales. This new role strategically balances the achievement of sales goals with strong service and relationship advancement. Reporting to the SVP, Chief Brand & Commercial Officer, the AVP, Sales is responsible for the strategic leadership and success of the sales function, driving sales performance excellence with a proven track record in meeting and exceeding revenue goals and forging new market opportunity. This position will collaborate across the organization to execute strategic plans that advance sales strategy and direction to ensure sustainable growth and positive financial results are achieved through the development and implementation of sales programs, intermediary strategy and retention strategy. This position offers the flexibility to be remote within Saskatchewan, or on onsite or hybrid from offices in Saskatoon and Regina.

Strong candidates will be exceptional at building strong teams, natural relationship builders with strong external relationships within the market, and will enable growth through a direct, motivating, respectful and engaging management and communications style. They will bring in-depth experience in effectively building, articulating and educating the market on sales value propositions, and have a passion for adding value to their clients and intermediary partners through proactive and insight driven support. Additionally, this new position will require strong sales leadership, technology savvy, and the ability to grow and guide high-performance Sales Teams.  

To explore this opportunity further, please reach out to the Senior Associate on the search at or submit your resume via the blue "Apply" button by visiting the Boyden Canada Opportunities website at

We thank all applicants for their interest, however only those under consideration for the role will be contacted.