Email Marketing Specialist

Department:      Marketing & Communications

Reports to:        Manager, Digital Marketing

Job Summary:  The role operates on a national level, in a demanding environment, within a leading-edge team.  The successful candidate will be responsible for end-to-end email marketing activities including, but not limited to: email creation, copy writing, determining and building target audience lists, campaign set-up and planning, measuring and reporting. Additionally, the role serves as support to social media initiatives, and trade show facilitation.


The successful candidate's responsibilities will include:

Email Marketing (80%)

  • Lead the end-to-end execution of all email marketing activities including, but not limited to, email design & set up, testing, deployment, and scheduling
  • Build and maintain mailing lists as per campaign requirements
  • Write and edit email copy ensuring messaging is consistent with the brand
  • Work with the Digital Marketing Manager to optimize the demand generation and lead nurturing strategy
  • Monitor and analyze email performance and generate reports, recommendations, and provide insight
  • Assist in the development of the national email calendar
  • Serve as the in-house expert in email and privacy standards (CASL, GDPR, PIPEDA, CAN-SPAM)
  • Manage cross functional email requests from various departments on an as needed basis

Social Media (10%)

  • Support the Digital Marketing & Communications officer to feed content on social channels using Sprout Social and native platforms
  • Collaborate with the team on paid social efforts and lead generation campaigns
  • Facilitate the response to customer questions from social networks by working with internal resources
  • Stay current with the latest in social media trends, best practices and platform API changes

Departmental (10%)

  • Support IIC promotional items program
  • Support ad re-imbursement program
  • Set up and analyze occasional survey monkey questionnaires


  • Requires at least 3-5 years of experience in email marketing
  • Strong knowledge of email marketing best practices
  • Experience working with HTML/CSS
  • Excellent copywriting and copyediting abilities
  • Experience using enterprise level CRM, ERP, CMS, ECM systems
  • Experience in planning and managing email marketing calendar
  • Demonstrated experience executing demand generation and lead nurturing campaigns
  • Bachelor's degree and/or College Diploma in business, marketing, or communications
  • Self-directed, but also a strong team player, with excellent collaborative and communication skills
  • Strong problem solving, analytical, organizational and project management skills
  • Willingness to learn and have a passion for marketing
  • Flexible and adaptable with a good sense of humour

TO APPLY: Qualified applicants please submit a resume and cover letter to prior to June 14, 2021.

The Insurance Institute welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. We thank you for your interest, however, only those candidates selected for an interview will be contacted.